Competitive Strength Review
What is Competitive Strength Review?
The Competitive Strength Review is a fast, focused, comparative assessment and facilitated review of the competitive state your business.
It gives business owners and senior teams a sharp and comparative assessment across 3 core elements of competitive advantage. These are:
It is the combination of questionnaire, comparative feedback and facilitated workshop which helps the senior team to identify hidden opportunities; spot light limitations; unearth new insights, enable unconstrained decision making; and ensure appropriate leadership – all whilst the people in the business are working in uncertain and changing markets.
The Competitive Strength Review consists of:
1. An online proven questionnaire completed by key decision makers in the organisation.
2. The Competitive Strength Report which is 70 pages of easy to read results detailing and quantifying the competitive state of the organisation as well as specific change recommendations regarding how to improve competitive strength and fitness.
3. Debrief with Managing Director or CEO
The CEO may choose any or all of:
1. A facilitated feedback debrief with Management team
2. A facilitated 1 day workshop with management team or board
3. A facilitated further 1 day workshop on how to lead the implementation required.
4. Assess the alignment of thinking either vertically or horizontally through the business.
What will you gain from a Competitive Strength Review?
Your Competitive Advantage can be measured in terms of both your position in your market place and your position in relation to your competitors. The main aim is to ensure the gap between your business and your competitors is large enough that they are unable to catch up with you for at least 12 – 18 months.
Your Competitive Strength Review is the combination of an objective measure of your competitive advantage as well as a facilitated review of its implications for your business.
The Competitive Strength Review will:
Your organisation’s Competitive Strength Report will be 60 pages packed with comparative analysis, new concepts, thought-provoking exercises and tailored advice on how to lead your organisation towards achieving Excellence in everything it does.
10 Major Outcomes
All this gives you and your teams a way forward to maximise your organisation’s competitive advantage.
It is most beneficial early in the process of…
Strategic Reviews : Strategic Planning : Strategic Thinking
Strategic Planning allow us to think about how our business needs to be in the future. It needs to include two main dimensions:
One – Vertical thinking which is assessing the forces and pressures within your industry, from your competitors and from the environment in which you work. We refer to these forces as The Abyss.
Two – Lateral thinking which is assessing the competitive strength of your foundation activities and the competitive fitness of your growth activities.
Strategic thinking requires new insights, knowledge, data and collaboration to determine how a business could deliver different results in a given situation. The Strategic Plan is the document that enables those teams, not in the initial discussion, to understand the core intention of the strategy and its outcome.
Business Planning on the other hand, uses current knowledge, data, and systems to determine how best to operate and improve current business.
Budgeting for new financial years’ income and expenses is a typical process used to ensure both planning and evaluation actually occurs.